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Tata International launches sneakers brand
The company was able to create a buzz all around footwear with a teaser outdoor campaign about bus shelters and hoardings
If you zipped by suburban Bandra in Mumbai, you may have seen quotes about shoes or boots on bus pet shelters and hoardings. That was the actual teaser campaign for your launch of a fresh footwear retailer, Tashi.
Tata Intercontinental, the global trading equip of the Tata Group, can be today announcing their foray into shoes retail with the kick off of Tashi, a specialty footwear retail chain. The business will unveil its first retail store with Linking Road, Mumbai.
To generate a buzz, the brand released the outdoor teaser campaign with emails,parajumpers new long, such as, "It's funny what sort of pair of really nice footwear can make you feel real good in your head.Inches Another creative go through, "A stiletto is more an attitude rather than highheeled shoe"; while a third said,kodiak parajumpers, "Is there such a thing while too many pairs of trainers? Not in our world,parajumper long bear, there isn't."
The particular communication, thus, will depend on people who love their particular shoes immensely, and tries to attract the crooks to the new shoe brand in town.
The strategy has been done by inventive agency Leo Burnett.
Your revealer campaign that was unveiled today at the outdoor sites, shows the brand name pictures of the shoes, with inyourface copy such as "99 percent of men say they love women in stilettos. The other 1 per cent lie."
Inside the first phase regarding rollout, Tata International will wide open six exclusive Tashi retailers in Mumbai,pjs parajumpers, New Delhi and Chandigarh. The retail archipelago will have exclusive merchants located at high roadways, major city marketplaces and leading shopping malls to ensure maximum manufacturer visibility and customer accessibility.
The brand may feature products for guys, women and kids. It will likewise include a full range of accessories bags, straps, wallets, jackets as well as foot care products.
For your record, Tata International is a supplier to global brands such as Betty Barclay, Peter Keiser, Marks Spencer, GCI, Pear, Pierre Cardin, Hush Puppies, Escada, Gabor, Naturalizer, Zara, Grenson, Ambiorix, Samsonite along with Danier; and Indian stores such as Westside, Shoppers End and Raymonds. It has layout studios in Italy, Spain and Asia.
The Indian footwear retail market is believed at Rs 16,000 crore and is expanding at over 15 percent CAGR. All pages of the Website are subject to our terms and conditions and privacy policy. You must not replicate, duplicate, copy, offer, resell or take advantage of any material online for any commercial functions.
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